The Society of the Spectacle

• The first stage of the economy’s domination of social life brought about an evident degradation of being into having—human fulfillment was no longer equated with what one was, but with what one possessed
• The present stage, in which social life has become completely dominated by the accumulated productions of the economy, is bringing about a general shift from having to appearing — all “having” must now derive its immediate prestige and its ultimate purpose from appearances

senses

• it naturally elevates the sense of sight to the special preeminence once occupied by touch: the most abstract and easily deceived sense is the most readily adaptable to the generalized abstraction of present-day society